The UK Cinema Association (UKCA) advocates on behalf of the UK cinema industry at international, national, regional and local levels. The Association includes lobbying and working with the UK Government at all levels alongside other sectors of the film industry, and includes promoting the value of cinema to the wider public. Our work included producing highlight videos and sponsor showreels for their end of year industry event, showcasing contributions from industry peers and charities including Medicinema, Vue and Coca Cola.